Found in the ongoing age, digital commerce has gained impossible prominence. This situation has prompted virtual entities of websites to turn into the most effective tool to steer businesses to raised levels of success. Corporate enterprises irrespective of existing business scope or professional sector invest into launching their own online portals. However, just having a site these days really does not guarantee success in making higher volumes of business. Online users everywhere around the globe expects clean browsing experience across websites before converting into online customers.
Thus, web sites that are inadequate in providing that seamless web experience to online guests, invariably experience low change rate. As it happens frequently, visitors exit a site right after landing there, increasing its bounce rate. Therefore, web portals have to provide just what consumers are looking for. In order to increase the conversion rate, websites need to win over visitors and keep them captivated longer.
In this context the factors of a website’s layout, color, fonts and images become relevant. All these factors contribute collectively in figuring out between impressive and second-rate online portals.