Publishing a book can be a major decision. Most people look for ways to publish their work by mainstream publishers. Although there are many benefits to publishing books by major publishers, there are also some drawbacks. It all comes down to your publishing goals. This will help you decide which path is right for you.
Let's have a peek at the benefits of self-publishing.
The Advantages of Self-Publishing
In some instances, self-publishing is the better route. Consider self-publishing if:
You want to get your book out quickly. For instance, if you're a business person or speaker who wants a book to boost your credibility, garner you higher consulting or speaking fees, and have something to sell in the back of the room, self-publishing is the best path by far. You need to get your book out there. You don't have time to wait sometimes years to find a literary agent, then a publisher.
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You plan to sell your book yourself. Again, if your book is mainly a way to enhance what you're already doing, you want maximum control over when the book is printed, and how much profit you make from it. Mainstream publishers often don't give authors a huge break on books they buy to sell themselves. Plus, you're at the mercy of their decision as to when and even if to reprint.
You have the resources to pay the upfront costs. Especially if you know you can sell books in the back of the room, or that it's worth it to give them away as a lead generator for your business, you will likely recoup those costs from sales. Look at it as an investment in your marketing.
A book is an asset that can bring the financial rewards mentioned above: higher-paying clients and speaking fees (your book brands you as an expert), an easy way to get new clients, something to give away to promote your services, a way to introduce people to your expertise and lead them to your higher-priced products or services, etc.