The world of product design is changing. For companies that want to make products that are excited from time to time, just designing it so that it works well and is aesthetically pleasing is not enough. In order for a product to remain sticky on the market today, it must reach consumers at a deeper level.
There are various leading product development companies in Ontario
The new generation of product designers understands that the key to success, durable products lie not only in their look and taste, not only in their functions but also in the overall experience from the first contact in the store, e.g. H. until the final disposal of the product. In each phase, the experience must be meaningful and positive for the user and fulfill aspirations and emotions.
This design trend, known as "design experience", emphasizes at the simplest level of nonsense placing a reliable, aesthetically pleasing product in an aggressively sealed shell package that is difficult to open. It appears to be a brand destroyer such as poor customer service, poorly written instructions, and lost peripherals such as batteries or mounting screws.
Customer frustration and anger cannot be part of the customer experience at any level. Unfortunately, this negative contact point can appear anywhere, from misleading advertisements to poor sales to the difficulty of removing products.
Effective branding means reaching various disciplines. The marketing manager must be on the same page as the product designer, customer service manager, supply chain manager, and retailer. All parties must work together to achieve the same goals through the same brand strategy.