Whether you sell a product or service, work from a home office or a corporate one, starting an email campaign can be incredibly beneficial.
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1. It reminds people that you're there. As much as you'd like it to happen, your customers aren't sitting at their computer daydreaming about your brand. Sending them relevant content can keep you top-of-mind among your target audience.
2. You can get truly personal. For example, greeting someone by their first name, or even using data on their past purchases to suggest complementary products or services can be hugely beneficial. In fact, open rates for personalized emails average 18.8% compared to 13.1% without personalization.
3. It boosts your website traffic. The Links within your newsletter drive traffic to your website and social media platforms, which means increased brand awareness, leads and sales.
4. It is cost-effective advertising. By using a service like Constant Contact to create newsletters, you can quite easily design a newsletter to send to thousands of people.
From segmenting your audience to managing unlimited marketing campaigns and lists, you can do a lot within a platform like Constant Contact.
Hiring a professional web designer to create a unique one that reflects your brand is better for your customers.